Zoho Social is a smart tool that helps businesses grow their social media presence by reaching the right audience at the right time. It allows you to track revenue from social media marketing activities and manage multiple channels, monitor keywords, schedule unlimited posts and team collaboration from a single dashboard. It works great with Facebook, Twitter, LinkedIn and Instagram and can also be integrated with Zoho CRM. Businesses can listen and interact with their audiences in real time and update themselves based on what customers write as comments. Ready-made or customized reporting tools provide companies with insight to help measure and improve performance. Reports can also be shared and discussed with team members to ensure collaboration and effective decisions.
ZOHO SOCIAL – TUTORIAL
Here is a tutorial showing how to use this brand management software through social media:
ZOHO SOCIAL – FEATURES
- Publication calendar: preview your scheduled posts, drag and drop to reschedule, and manage your content pipeline—from a single screen
- Content: create a posting schedule with unique time slots, or rely on our SmartQ predictions to post content when your audience is most active
- Dashboard: create listening columns to track brand reviews, @mentions and brand keywords. Discover trends, and participate in industry conversations
- Live broadcast: get a live stream of your social engagements in a dedicated tab. Respond to engagement, and get more context on those who brand interactions
- Direct messages: reply inline to all the messages you receive on Facebook and Twitter. Check out social profile information of engagers and attach media to your responses
- Define your workflow: have conversations with teammates, discuss reports, engagement, and work collaboratively on drafts via chat, audio and video calls
- Team Discussions: have conversations with teammates, discuss reports, engagement, and work collaboratively on drafts via chat, audio and video calls
- Roles and permissions: bring your colleagues onboard and create specific roles for them. Tag teammates and clients to rope them in discussion threads
- Schedule Reports: set up a schedule, decide on the frequency, and automate reports to be delivered to your team at a time of your choice
- Stats and analytics: discover where your followers are from, the type of content they love, what they’re saying about you. Get key metrics to analyze your brand’s performance
- Custom reports: choose from a wide range of analytics to tailor-make reports for your social channels. Add more visual appeal to your reports with colorful graphs and charts.
Conclusion
Zoho Social is a brand management software that allows businesses to post relevant content when it is most likely to be seen and commented on by their audience.
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Usability: 9.5 /10 | Speed: 9 /10 | Features: 8.5 /10 | Support: 9 /10 | Pricing: 9 /10 |
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