Spree Commerce is a marketplace management software with a fully responsive and easily customizable frontend created for mobile devices. It was designed from the ground up by implementing several UX best practices such as advanced caching techniques, structured data SEO, Open Graph social preview, optimized images, Srcset fallback to low resolution images, image loading and icons. As a result of different types of optimization, the new Spree scores very high scores in Google Lighthouse tests, even on low-performance hosting options and poor mobile Internet connections. Taking advantage of this powerful program leads to more organic search traffic, more conversions, more sales and more value.
SPREE COMMERCE – TUTORIAL
Let’s look at how to upload a product in this marketplace management software:
SPREE COMMERCE – FEATURES
- CMS: it comes with a simple content management, which may be fitted with any popular WYSIWYG editor, to edit homepage elements, editorial product listings or T&Cs
- WordPress integration: keep the familiar WordPress dashboard, let users add to cart from blog posts, display cart, enable checkout, enrich product listings with editorials
- A/B testing: forget trial and error. Experiment and streamline your shopping experience to get those mobile and desktop conversions up. Use Optimizely, Google Optimize, Crazy Egg
- Email marketing: capture emails to drive user retention, stimulate loyalty, ask for referrals, hand out rewards, segment your user base, up sell and cross sell. Use Mailchimp, Listrak, Klaviyo
- Big data: make your marketing data-driven and keep optimizing your business. Use Segment.com to gather user-focused data, store it, mine it, visualize it, understand and act on it
- Sales reports: use reports to see what your orders’ item total, adjustment total, and sales total was for a selected period of time, for each currency you accept
- Analytics dashboards: explore your business metrics on mobile or visualize it on desktop
- Social login: allow your users to sign up and sign in to your store with Facebook, Google, Twitter, Linkedin. Spree handles authorization, account creation and association
- Social sharing: allows you to leverage Facebook Open Graph protocol to enrich product pages and allow effective social sharing. Decide what you want to show: a title, description, an image
- Client reviews: engage your user base with Spree product review and rating functionality or connect 3rd party engines, such as Yotpo, to then display customer content at key conversion points
- Referral marketing: drive sales by turning your users into brand ambassadors and rewarding them for referring your E-commerce business to friends. Use Smile.io, Yotpo or any other platform
- Promotions: allows you to offer coupons and discount to your site’s users, based on the conditions you choose. Configure rules and actions to rule them all
- Store Credits: reward or appreciate your users by granting them Store Credits, a virtual currency of your store. Users will be able to use it to make partial or full payments on checkout
- Basic SEO: it makes sure to yield relevant, meaningful URLs, infuse product pages with keywords, use clean and mobile-friendly code, which search engine appreciate.
Conclusion
Spree Commerce is an open source marketplace management software designed with a responsive user interface, optional PWA frontend, REST API, GraphQL, several official extensions and third-party integrations available.
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