TapInfluence Review

TapInfluence has been around since 2013. Previously, it was called Blog Frog. Today, this software is one of the most recognized names on the web as an influencer marketing platform. It boasts an impressive client list, with big names like Whole Foods, Seiko, Canon, Volvo, and Target. The intention behind the platform is to provide brands with the tools they need to manage influencer campaigns with a single set of tools. Through sponsorships, product placements or special event coverage, brands and advertisers can leverage engaged followers to deliver a new kind of brand message.

TAPINFLUENCE – TUTORIAL

Look at the effectiveness of using this influencer marketing software in this video:

TAPINFLUENCER – FEATURES

• Keyword search: a simple, efficient method to identify influencers who are qualified and open to partnering with marketers. Using a broad range of criteria and filters you can search for relevant, experienced influencers, including: age, gender, location, education, language, and more. Refine search results based on filters relative to the influencer’s audience or profile and quickly build and save named lists of influencers for fast future recall
• Influencer profiles: explore each Influencer’s content, social connections, personal information, and audience data to see if this Influencer is the right candidate for your campaign
• Lists: build custom lists of your top influencers, keep track of your best-fits, or invite multiple creators to opportunities at the same time. Pre-made curated lists are also available in the Discovery dashboard based on popular search topics and categories
• Campaign management: sttructure campaigns the way you work. Create campaigns comprised of multiple projects that can be tracked together. Specify requirements, add links, images and third party trackers with Unit Details and Elements
• Open bidding: optimize your budget with bid thresholds, programmatically match your bids with creator targeting (demographic, socio-economic, and geographic), filter across key platforms, or segment by key audience demographic metics (age, gender, language, and income).