Segment Review

Segment is a customer data management and analytics solution that helps you make sense of customer information from multiple sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites and devices like cell phones, tablets, browsers, smartwatches, iBeacons, point-of-sale logs, and TVs. You can access news in Segment and automate it into a schematic SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it at any time.

SEGMENT – TUTORIAL

Accelerate growth with a customer data platform and make valuable data available to your team members:

SEGMENT – FEATURES

• Email personalization: personalize emails with recommendations based on user behavior
• Frequency caps: understand the number of emails reaching a customer every day & limit it to prevent unsubscribes
• Cart abandonment: create custom campaigns whenever a user drops off the funnel
• Act fast: send an email or show an ad within minutes of a user performing an action
• Omnichannel messaging: send a consistent message across all channels — email, facebook & google ads, and in-product
• Consistent data: use the same audiences & data in all your tools to provide a consistent message across all channels
• Align data across teams: align your marketing, data, and engineering team with a single shared data dictionary
• Respect end-user privacy: ensure all of your destinations are respecting your privacy assessment in real-time. Accelerate compliance with privacy regulations like GDPR, CCPA, and more
• Integrate: integrating a new analytics tool is easy and takes minutes
• Scalable: let the solution handle automatic and rapid scaling for you so you can focus on your business, not capacity planning
• Fast: it only takes ten lines of code to capture new data points, enrich information in new ways, and run advanced campaigns across all tools.