CrossEngage Review

CrossEngage helps companies build long-lasting and valuable customer relationships. With its unique customer data and forecasting platform, brands can easily identify, prioritize and then activate their most valuable customers to optimize marketing spend. Leveraging artificial intelligence and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching customers. This produces better and relevant customer experiences and, in addition, increases customer lifecycle value and ROI.
CrossEngage provides comprehensive 360-degree customer profiles, including detailed history and behavior analysis, offering in-depth understanding of all available data. The platform supports intelligent audience management and allows you to create automated campaigns across multiple marketing channels, such as email, direct mailing, programmatic advertising, social ads and other preferred channels. All you need to do is set up triggers along the customer journey to optimize each interaction.

CROSSENGAGE – TUTORIAL

CROSSENGAGE – FEATURES

• Gather all first-party customer data in a single system and overcome data silos.
• Create comprehensive 360° user profiles.
• Capture customer behavioral data from all sources in real time.
• Control and manage data via API.
• Export complete records of your customers’ raw data.
• Leverage the power of predictive modeling with advanced artificial intelligence (AI) and machine learning.
• Choose from a variety of prebuilt predictive analytics models, such as first-to-second purchase, CLV, conversion scores, churn prevention, and more.
• Build custom predictive models and customer scoring tailored to your needs without requiring IT or data science support.
• Expand the capabilities of data scientists and AI experts by creating advanced, fully customizable predictive models.
• Understand which factors influence customer value and behavior with detailed customer analytics.
• Create high-value audiences using drag-and-drop tools for precise and engaging targeting campaigns.
• Consider individual customer preferences for channel, timing, and content.
• Base targeting on existing audience groups and expand them.
• Utilize existing knowledge of customer behavior and characteristics, enhancing it with calculated values and predictions.
• Intuitively generate target groups based on deeply hidden relationships in your data.
• Create visually engaging and personalized user journeys, from simple welcome flows and abandoned cart campaigns to more complex customer stories.
• React to customer behavior in real time and connect it to every point in the user journey.
• Easily set up recurring or one-off customer loyalty campaigns.
• Control and orchestrate your marketing channels from a single platform.
• Extend your existing setup with a range of marketing tools deeply integrated into your system.
• Use flexible data transfer options such as webhooks, SFTP, and more.
• Deliver quickly and reliably configurable target groups.