SpyFu Review

If you’re going to take a deep breath and dive into SEO, you’re going to want two things from a tool that will help to streamline your effort. First, you want it to be accurate. You want to make sure that you can see the keywords that your competitors are using, understand which keywords you should be targeting, know where they stand in the SERPs and generally obtain all of the data you need to put together your own campaign. SEO is a data-driven activity so you want the tool you use to give you data that’s accurate, comprehensive and reliable.

But you also want your tool to be easy to use. SEO is difficult and tedious enough without having to battle with an ugly, unfriendly research tool. SpyFu doesn’t have the complete suite of features that you can find in Moz Pro, but it does have a large number of very powerful ways of digging out SEO information across the Web, and it offers those ways in a format that’s attractive and friendly and easy to use.

The navigation bar can send SEO professionals in all sorts of different directions, including SEO Research, PPC Research, Keywords, and Backlinks. Users can enter lists of their competitors and receive in return a list of the keywords they’re targeting, what sort of positions those keywords are giving them in return for their effort, and even an estimate of the amounts they spend each month on AdSense advertising. Having dug out the top-level information, users can dig deeper, pulling out ranking history and SERP analysis for individual keywords. One of the most useful tools is the ability to contrast different competitors to find a sweet spot in their keywords and compete.

SpyFu also provides sales leads and domain contacts, turning a data information system into a path towards taking action on that data. Major builders of SEO campaigns might want to stay with Moz and its even bigger range of tools but for SEO teams working at small and medium-sized business, SpyFu is an invaluable source of information.