ActiveCampaign is one of the most appreciated all-in-one email marketing service created to acquire, retain and engage customers of small/medium-sized business. With an exceptionally well-designed and flaws-free platform, ActiveCampaign clients run from one-person companies to Fortune 500. The drag-and-drop interface is one of the finest for building automation campaigns, and it’s the only one that needs no training mostly to understand; beginners can anyway practice thanks to the great learning resources offered. Being able to design the best email marketing message is straightforward thanks to free templates and free image hosting. Centralizing the contacts database within a single platform importing existing files is also an appreciated feature.
ActiveCampaign provides contact management features to fill in missing information about any contact on your list as age, gender, behaviors, interactions, location and history. To better target your email marketing emails, you can profit from integrated segmentation tools. One of the ActiveCampaign perks is the chance to choose from several types of advanced email campaigns including autoresponders, RSS emails, and A/B split tests that can be previewed. You can also employ real-time insights to develop trends and establish the return on investment you are achieving.
ActiveCampaign autoresponder and triggered campaign tool beats all rivals allowing you to send automatically emails in response to individual customer behaviors. This email marketing platform integrates with over 150 different tools via Zapier integration. Talking about the service downsides, the ActiveCampaign CRM is still embryonic and requires too much scrolling in a tiny window. Exhaustive support options let you choose from FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials, send a direct question through Facebook, Twitter, and Google+. Each one of these solutions is well known for quality and responsiveness.
ActiveCampaign suggests un-intimidating pricing options: a Basic plan for email marketing from $9/month for 500 contacts, a Plus plan with CRM and marketing automation from $49/month for 1k contacts, and an Enterprise plan from $149/month for a custom domain, integrations, design services and more.
Deliverability results
Creating a newsletter with ActiveCampaign is very simple and quick. We used a custom-made 500 contacts list, with accounts from every popular free email provider. We set up an actual campaign and use ActiveCampaign to send it. This email marketing tool scored a 84.5% deliverability rate, positioning itself in the lower part of our comparative table. Keep an eye on our deliverability test to compare ActiveCampaign to its competitors!
Conclusion
ActiveCampaign offers a robust email marketing platform, with sales automation features and a easy build-in CRM.
| Usability: 8.5 /10 | Features : 8 /10 | Support: 7.5 /10 | Pricing: 7.5 /10 | Speed: 8.5 /10 |
Usability
10
Speed
10
Features
10
Support
10
Pricing
10
Activecampaign is also a winner of our 2017 Appealie award, check here: https://appealie.com/saas-award-winners-2017/