An influencer is someone who influences or changes the way other people behave. Influencer marketing works because users are persuaded by people and find word of mouth to be the most reliable source for advice. The Accurate Reviews experts have selected the best influencer marketing platforms for you.
Which are the best influencer marketing platforms?
With the growth and rise of influencer marketing, brands are able to find authentic ways to support their products using real people, in real time, and with big, tangible results. Therefore, influencer marketing is a great way to reach your target audience and create brand awareness among like-minded people. Let’s look at the ranking of the best platforms in this category:
SOCIALBOOK
SocialBook is an influencer marketing software designed to help companies of all sizes manage brands, set up and execute marketing campaigns, and track payments through a unified platform. It allows organizations to interact with influencers on social media platforms including YouTube, Instagram and Twitch, measure key performance indicators (KPIs) and configure workflows. The app offers a range of features such as influencer discovery, communication management, social media monitoring, analytics, customer engagement, an activity dashboard, collaboration and more. Marketing teams can use the app to track return on investment (ROI), generate custom reports, and prepare contracts.
SOCIALBOOK – TUTORIAL
This influencer marketing software optimizes search results and your YouTube channel will be more searched than ever:
Read the full review of SocialBook
ONALYTICA
Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale results. The platform helps marketing, communications, digital and public relations professionals configure tailored influencer programs, enabling them to better automate and streamline influencer activity, as well as identify ongoing engagement opportunities. The solution mines more than 200 billion posts per year in a curated database of more than 500,000 global social media influencers, including data from Twitter, blogs, Instagram, YouTube, Facebook, LinkedIn profile links and demographic data. Influencers are then ranked by reach, resonance, relevance and referral. Onalytica’s influencer scoring is contextual, so a person may score differently on different topics rather than receive an overall score.
ONALYTICA – TUTORIAL
Here’s a video explaining how to use influencer marketing software to understand and track highly relevant influencer experts:
Read the full interview of Onalytica
OPENSPONSORSHIP
OpenSponsorship è un software di marketing per influencer progettato per aiutare le aziende del settore sportivo a connettersi con gli atleti per facilitare le campagne di marketing digitale. Gli amministratori possono utilizzare la funzionalità di ricerca per identificare e connettersi con il personale selezionato. La piattaforma consente ai manager di pubblicizzare i requisiti del brand e condividere domande personalizzate con i team per selezionare gli atleti per le campagne pubblicitarie. I marketer possono condurre chiamate bisettimanali e sessioni strategiche e monitorare il tasso di interesse di diverse campagne. OpenSponsorship consente ai team leader di inviare proposte e comunicare con gli sportivi direttamente su un’interfaccia unificata. I supervisori possono anche trattenere i pagamenti in garanzia e generare fatture dopo aver trasferito l’importo.
OPENSPONSORSHIP – TUTORIAL
Il tutorial mostra come creare una campagna come marchio passo per passo su questo software per influencer marketing:
Read the full review of OpenSponsorship
BUZZSUMO
BuzzSumo is a social media analytics and content inspiration and care tool for marketers. It searches the web for content based on search queries and reports its success based on social engagement, up-to-date score and backlinks. The program allows marketers to analyze the best performing content in any niche market. With the best content available to you in seconds, you have plenty of time to analyze the content for reasons why it’s performing well onsocial media. As you get information about the factors that make content successful, it becomes relatively easier for you to plan and create effective and promising content for your target market.
BUZZSUMO – TUTORIAL
Here are some tips on how to research the right topics to take advantage of this influencer marketing software features:
Read the full review of BuzzSumo
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