Brand24 Review

Brand24 is a software developed for companies that want to improve your brand management, obtaining instant access to all the activities that concern them ranging from the mention of the brand on social media, to reviews, blog, video, forum and ad much more. In this way, you can constantly monitor all the comments and receive warnings if they are negative so you can intervene immediately by participating in key conversations that will allow you to protect your online reputation.
With this brand management program, you can also learn more about your customers, their tastes in such a way as to improve communication and increase their involvement. Another advantage that will like to you and your team are automated reports that will allow you to save a lot of time.

BRAND24 – TUTORIAL

Let’s take a look at this video to understand what brand awareness is and how to measure it with Brand24:

BRAND24 – FEATURES

• Mentions Feed: discover what people say about your brand & take action in real time. Engage discussions relevant to your business with one click of the mouse
• Discussion Volume Chart: identify sudden changes in the discussion volume to protect your company image. Spot problematic issues before they escalate & maximize the potential of positive publicity you’re already receiving
• Mention Analytics: get a better understanding of who is talking about your brand online. Analyze buzz quality and quantity to gain new insights about your customers
• Influence Score: pinpoint your industry influencers to make conscious decisions about who you should be working with
• Sentiment Analysis: thanks to mention sentiment (positive, negative, neutral) you can get a better understanding of customer attitudes & spot problematic areas which need immediate attention
• Alerts: be the first to discover changes in the volume of discussion around your brand. Customize your alerts the way you need – as an example, you can get email or in-app notifications of negative mentions of your company from blogs with more than 300,000 monthly visits
• Data Exporting: turn your data into automated PDF reports, .xls files, and infographics. Process your mentions gathered with Brand24 so you can use them outside of the tool
• Filtering: narrow down your results to focus on what is most important for you. You can filter by mention source, sentiment, number of visits, and many more.