Gather Review

Gather is a cloud-based application designed to manage data capture processes in sales, marketing and customer engagement channels. It allows users to scan information from business cards via OCR, capture data offline and synchronize it directly with enterprise CRM systems. Key data assimilation features that include sales lead capture, a QR code scanner, customizable forms and offline data transposition.
The solution provides white-label tools, which allow users to customize data capture forms and add fields and brand themes in the forms as needed. The QR code scanner allows companies to access guest list data and improve lead conversions to events through real-time interactions. The platform also provides push and pull capabilities, allowing users to import/export data between systems without the risk of duplication.

GATHER – TUTORIAL

GATHER – FEATURES

• Event registration platform: the solution provides full control to create event websites, register your guests, send communications before, during, and after the event, perform event check-in, and produce electronic tickets.
• Lead capture app: with the easy-to-use lead capture app, it’s easier than ever to quickly capture customer interactions—the leading app for mobile data capture during live events.
• Lead retrieval for event organizers: dashboard reports on event metrics with quick and easy lead capture for your exhibitors, ensuring a smooth experience for their visitors with customizable and brandable features and layouts.
• Data cleaning and enrichment: enriching and optimizing your customer data offers a better understanding of your database, enabling better data segmentation and targeted personalized marketing for a stronger ROI.
• Data analytics: uncover insights and value within your data, turning it into an added-value driver. In-depth analytics can help customers measure performance, and results can guide future strategies and KPIs.
• Campaign management: unifying your customer data for outstanding personalized campaigns, the team will manage e-marketing and direct mail campaigns with relevant and personalized data throughout the customer journey.
• Seamless integrations with hundreds of technologies: batch data integrations, scheduled searches, and real-time delivery between your systems and the program. From capture to analytics, customer data is enriched through integrations.