Meltwater Review

Meltwater is a brand management software that is mainly aimed at professionals and marketing and communication agencies in any sector who aim to create a strong strategy that allows you to fight the risk of encountering damage to your reputation. .
With brand tracking capabilities, narrative influence, and a good reporting and analytics system, you can protect your brand by proactively monitoring and participating in conversations that affect your organization’s reputation. You can also create marketing and communication experts and agencies.

MELTWATER – TUTORIAL

MELTWATER – FEATURES

• Track Brand Mentions: monitor for mentions of your brand, executive team, campaigns, and associated hashtags in real-time across news and social media using the keywords that relate to your brand
• Receive Real-Time Alerts: in moments of crisis, stay on top of breaking news related to your brand, competitors, or industry trends to have the context you need to make an informed decision
• Understand Consumer Sentiment: don’t let negative sentiment have a negative impact on your business. Monitor and analyze media coverage and online conversations to determine how people feel about your brand
• React Instantly: manual monitoring is time-consuming, but our AI-powered platform does the heavy lifting for you. And, the faster you know what’s being said, the faster you can respond to a situation
• Control the Narrative: have your voice heard! Shape the conversations around your brand by reaching out to journalists directly, distributing wire releases, and sharing relevant content on social media
• Build Credibility: identify key journalists and social influencers who could help tell your story in the news outlets you want to be featured in as well as on social media
• Manage Your Brand Image: get the full picture around your online image by instantly identifying the audience that is currently and actively discussing topics of interest that might damage your reputation.
• Engage in the Conversation: deliver exceptional customer care on social media by directly responding to comments or messages as they are posted online
• Simply Your Reporting: save time sorting through all of your media coverage or building complicated formulas. Our library of pre-built reports and AI help automate the reporting process
• Create Custom Dashboards: create presentation-ready reports by selecting the metrics that matter most to your organization and customizing your dashboards to your specifications. Easily share reports with your team via an email or downloadable file
• Profile Your Audience: discover how consumers feel about your competitors, industry trends, or brands to inform your campaigns by performing demographic and psychographic segmentation
• Analyze Competitors: the strength of your brand is relative to that of your competitors. Benchmark share-of-voice analytics, sentiment analysis, and other relevant metrics against your competitors.