Matomo Analytics is a web analytics platform that offers many business intelligence tools that allow you to have full control over your data. It is a software that guarantees privacy protection, 100% data ownership and no data sampling. It is in fact designed especially for companies and industries that are subject to rigorous regulations on compliance and data privacy. You can use Matomo on-premise by saving data directly to your servers enjoying maximum flexibility and gaining powerful insights that will grow your business or use the cloud by avoiding downloading the program and installing it on your server. It is also open source so you can make any changes you want in order to customize it as you like.
HOW TO USE MATOMO ANALYTICS – TUTORIAL
Let’s take a look at this video tutorial to understand how to use this software:
MATOMO ANALYTICS – FEATURES
Here are its main features:
- No data sampling
- Media Analytics
- Content interactions
- Transitions
- Conversion optimization features
- Visitor profiles
- SEO optimization
- Custom reports
- Campaign monitoring
- Roll-up report (combine reports from multiple websites)
- White label.
Conclusion
If you are looking for a valid alternative to Google Analytics, Matomo Analytics is certainly an analytics platform to consider since it has the ultimate goal of guaranteeing the protection of privacy and data ownership. Try it FREE for 21 days and let us know what you think by leaving a review.
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Usability: 9 /10 | Speed: 8.8 /10 | Features: 8.2 /10 | Support: 9 /10 | Pricing: 8 /10 |
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