Startups or newly formed small organizations need to analyze the market to enlarge their business. Here is a list of free marketing analytics programs that can be right for them.
FREE MARKETING ANALYTICS SOFTWARE
Do you need to increase your profits and don’t have a large budget to spend on marketing analysis? Do you want to improve your visibility on social media like Facebook, Instagram or others? Test one of these free software that will help you manage your business effectively and allow you to make smart and focused decisions.
SMARTLOOK
Smartlook is a conversion rate optimization software specialized in providing qualitative analyzes. Features such as event monitoring and session recording show the activity of your site’s behavior. This information helps you understand your customers’ online behavior on your website and mobile app. Smartlook has four main features: visitor recordings, click heat maps, event tracking and funnels. You can view real video recordings of your users’ sessions to see how they interact with your website and watch replays to help reveal errors and show areas for improvement. The software offers integration with dozens of apps and external business services, offering a fully extensible platform.
SMARTLOOK – TUTORIAL
Here is a tutorial to better understand the main functions of this software:
Check out our review of SmartLook
PUSHAD
PushAd is a powerful sales optimization and support solution that facilitates the recovery of virtually purchased products and automatic triggers with push notifications. The system is highly effective in creating a database of potential customers or subscribers who register interest in promotional campaigns, products and updates on the site. The application allows you to send clickable pop-ups (push notifications) in real time. PushAd allows you to identify the most effective moment of message delivery to obtain a high click-through ratio (CTR). The solution offers easy viewing of new customers, number of subscribers and key efficiency indicators for notifications delivered. The comparative analysis of all the results of the campaign is clearly represented in the graphs. Using the analysis, users can easily indicate the most appropriate time intervals for sending messages based on the group of target subscribers.
PUSHAD – TUTORIAL
Let’s look at this tutorial together to better understand how this software works:
Check out our review of Pushad
CLICKGUM
ClickGum is an online marketing analytics platform that allows you to monitor your traffic, keeping track of clicks, leads, sales, conversion and ROI. It is a monitoring software aimed primarily at affiliates, advertisers, publishers and developers who need to improve their marketing strategy with the aim of increasing profits. With this program, you can monitor, compare and optimize all your marketing links in one place to increase the conversion rate. At your disposal a series of truly functional analysis and reporting tools. It also features a totally free version.
Check out our review of ClickGum
LEADFEEDER
Leadfeeder is an intuitive website visitor monitoring software that aims to help companies generate sales and increase marketing ROI. Chosen by renowned companies such as Cision, Eventbrite and Capacent, this tool offers a solid set of features for lead generation, automatic reports, score and lead filtering. Using this system, companies can automatically classify and filter leads based on their preferred criteria. The program uses Google Analytics data, CRM and email marketing tools to help you get the most accurate information for visitor monitoring activities on your website. Users can also choose to extend its capabilities to optimize the workflow by combining it with solutions such as Zoho CRM, WebCRM, Pipedrive and Salesforce.
LEADFEEDER – TUTORIAL
This guide will show you the basic functionality and user interface of the tool and show you how to create custom feeds:
Check out our review of Leadfeeder
CYFE
Cyfe is a marketing analytics tool that allows you to create an unlimited number of dashboards and to customize them to your liking and according to your needs. It is a business intelligence platform that offers you a complete view of your company’s data, so you can always have everything under control. In fact, you can monitor all your marketing channels such as email, SEO, SEM, social media and analysis from one place. You can also keep track of multiple websites, the main reference domains, search engines, SEO keyword positioning and much more. View your sales goals, the best sales representatives, new customers and don’t miss any opportunities.
HOW CYFE WORKS – TUTORIAL
Here is a video that shows us how to get closer to this tool:
Check out our review of Cyfe
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