Hypr is a cloud-based influencer marketing platform that assists companies with audience analysis and campaign management. Key features include content filtering, contact management, communication, data retention, and compliance. The app’s discovery tool helps identify influencers based on hashtags, content topics, brand mentions and demographics. Marketers can sort influencers based on search relevance, follower count and average likes, as well as analyze audience data such as age, gender, geographic location and income levels. Managers can use the AI-based outreach bot to access influencers’ contact information and send automated messages. In addition, the payment feature allows users to create invoices and process payments for influencers in different currencies and countries.
HYPR – FEATURES
- Evaluate an influencer’s fit for your audience based on demographic, psychographic, and geographic data points
- Audience overlap tool helps you understand the true reach of your campaign, and strategically optimize your group of influencers for maximum reach or higher visibility with a smaller audience
- Audience health scores help narrow down bad audiences who are inactive or fraudulent
- Evaluate campaigns based on a range of metrics, such as who engaged with the campaigns and at what cost per engagement with the target audience. Easily compare influencer performance
- Communicate directly with influencers and their managers
- Receive updates to your personal email address as influencers communicate with you
- Retain all communications for your organization in an influencer’s contact record, and store all documents such as contracts and W2s
- Track responses and status in one place, shared across your entire enterprise
- Easily toggle between progress and correspondence tabs
- See influencer stats at a glance across every creator in your workflow — followers, engagement rate, cost per post, etc.
- Payment support and compliance for 100+ countries. Auto-collect all information; No need to collect documents
- See data points for your campaign in one efficient dashboard
- Analyze ROI with meaningful metrics for all live Instagram posts and stories including: engagement data, views and reach with your target audience, cost per engagement
- Set auto-reminders and auto-updates for campaign management
- Store Instagram stories while and after they’ve gone live, and establish a historic benchmark for performance
- Permissions-based access to tools and features in the CRM
- See your workflow visualized and track progress across your team with all the stages of influencer outreach, activation, payment and compliance
- Manage all emails and correspondence in one simple dashboard
- Exchange notes and information at the creator level
- Create a knowledge base with centralized data storage for your entire organization.
Conclusion
HYPR is an influencer marketing software that includes a campaign tracking feature, allowing team members to monitor post performance and track engagement metrics across multiple channels.
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