Meltwater stands out in the marketplace as the most comprehensive all-in-one solution for public relations, communications and marketing professionals. It scans news, social posts and many other types of media so you can monitor everything that is relevant to your brand, competitors and industry. Innovative artificial intelligence-based media monitoring technology, combined with our global network of partnerships, provides clients with access to content on a local, national and global level. Rely on the industry’s largest content database. Using the wide range of metrics, clients can customize the service to their needs to better understand return on investment and results.
MELTWATER – TUTORIAL
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MELTWATER – FEATURES
- Track Brand Mentions: monitor for mentions of your brand, executive team, campaigns, and associated hashtags in real-time across news and social media using the keywords that relate to your brand
- Receive Real-Time Alerts: in moments of crisis, stay on top of breaking news related to your brand, competitors, or industry trends to have the context you need to make an informed decision
- Understand Consumer Sentiment: monitor and analyze media coverage and online conversations to determine how people feel about your brand
- Control the Narrative: shape the conversations around your brand by reaching out to journalists directly, distributing wire releases, and sharing relevant content on social media
- Credibility: identify key journalists and social influencers who could help tell your story in the news outlets you want to be featured in as well as on social media
- Manage Your Brand Image: get the full picture around your online image by instantly identifying the audience that is currently and actively discussing topics of interest that might damage your reputation
- Engage in the Conversation: deliver exceptional customer care on social media by directly responding to comments or messages as they are posted online
- Simply Your Reporting: save time sorting through all of your media coverage or building complicated formulas.The library of pre-built reports and AI help automate the reporting process
- Create Custom Dashboards: create presentation-ready reports by selecting the metrics that matter most to your organization and customizing your dashboards to your specifications. Easily share reports with your team via an email or downloadable file
- Profile Your Audience: discover how consumers feel about your competitors, industry trends, or brands to inform your campaigns by performing demographic and psychographic segmentation
- Analyze Competitors: the strength of your brand is relative to that of your competitors. Benchmark share-of-voice analytics, sentiment analysis, and other relevant metrics against your competitors.
Conclusion
Meltwater is an online influencer marketing solution that provides media insights and social listening tools for businesses. It offers real-time business insights to make more informed decisions.
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| Usability: 8 /10 | Speed: 9 /10 | Features: 8 /10 | Support: 8 /10 | Pricing: 7 /10 |
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