6sense Review

6sense is a lead evaluation software that collects data on potential buyers, analyzes their needs and hypothesizes their behavior through the various stages of the purchase process. The data provided by the program can be used by the marketing and sales teams to direct leads with the right campaigns and products at the right times. 6sense uses a customized model for each customer to help meet the needs and objectives of the company. The solution integrates with most marketing and sales systems such as Salesforce, Marketo and Eloqua, as well as with advertising networks and content management systems.

6SENSE – TUTORIAL

The short tutorial that follows will show you how to find potential customers with this powerful analytics software:

6SENSE – FEATURES

• Priority to actions: transform intuitions into targeted actions with an account based on artificial intelligence and share the score
• New in-market accounts: discover the intent from any account, even if they are not currently on your radar, and use AI to identify similar accounts with a high propensity to buy
• Account navigation indicators: sales staff can see the entire path of the account, with signals of intent from each channel in a single timeline, to shed light on why it is time to commit
• CRM and contact score: promote a higher conversion by integrating or replacing the manual lead scores from marketing automation with behavioral scores based on artificial intelligence and adaptation scores for accounts, leads and contacts
• Salesforce workflows and notifications: Native Salesforce CRM integration lets you feed dashboards, workflows and notification triggers so representatives and managers know exactly when it’s time to call an account.