Beacon Review

Beacon is a social media analytics software designed to help companies and organizations measure, evaluate and improve the reach of their social media posts from a single dashboard. The software allows them to identify their most popular posts, the content their users are looking for, as well as the social media channels that generate the most traffic. With Beacon, users can derive insights that will help them create more compelling, engaging and related posts that their social media audience is attracted to and encourage them to convert and share content within their circles. This results in effective and efficient digital marketing campaigns across various channels and social media networks, which in turn lead to better ROI.

BEACON – FEATURES

• Keep track of all your digital channels, including social media, email campaigns and PPC ads
• View the success of your campaign at a glance and find out which areas perform best
• Compare your campaigns and build your success
• Quickly create multiple tracked links and organize them easily
• Report link clicks, visitors, and page actions from any tracked links used in your marketing
• Find out your true cost per visit and find out which channel is driving traffic
• Calculate the return on investment and the money wasted by clicking on bots
• See the results that other platforms like Google Ads and Facebook don’t tell you