Kissmetrics is a powerful business intelligence platform that allows users to determine, monitor and improve metrics and other significant elements for the success of their businesses. With this information transformed into actionable insights, this program has everything you need to help you create marketing strategies and improve existing marketing practices, but thanks to its advanced monitoring and customer analysis skills, you can also use it as an advanced optimizer of the conversion rate. In short, Kissmetrics boasts highly flexible custom data as well as an easy-to-connect API.

KISSMETRICS – TUTORIAL

This video shows how to start monitoring data with this marketing analytics software to make smart decisions:

KISSMETRICS – FEATURES

• Implement Smart Campaigns: increase sales and engagement with automated, behavior-oriented email campaigns
• Improve customer engagement: send automated, behavior-based emails involving customers at every stage of the process
• Automate precise email campaigns: target the right customer segments with beautiful and accurate email for individual and ongoing campaigns
• Understand what drives sales: measure the impact of the campaign beyond opening and clicks to truly understand which initiatives promote sales
• Monitor key segments easily: define and track key customer segments based on behavior and understand their growth over time
• Changes instantly: get detailed data and reports on your key segments, so you don’t have to waste time looking for insights
• Reach your goals on time: understand which users need attention and start new initiatives to always reach your goals
• Understanding customer behavior: watch the entire journey through devices, so you know what customers are doing, what works and what doesn’t
• Key insights of Surface: take advantage of ready-to-use reports with the analyzes and insights necessary to make better marketing decisions.