Hotjar Review

Hotjar is an analytics software that combines the functionality of a quantitative analysis (the work of Google Analytics so to speak) with a qualitative one, in a single tool. It offers you the fastest and most visual way to understand how your users use your website and, if appropriate, you can make any changes. Installation is quick and easy using a script with support for tag managers and hundreds of platforms. All features track and work on the desktop, mobile and tablet versions of your website. Also there are no user limits for any plan, which means you can invite all your colleagues and customers at no extra cost!

HOW HOTJAR WORKS – TUTORIAL

Here is a short video showing us how to use this program:

HOTJAR – FEATURES

Let’s take a look at its main features:

• Heatmaps: understand what users want, care about and do on your site by visually representing their clicks, touches and scrolling behavior (the strongest indicators of visitor motivation and desire)
• Visitor Recordings: see what your users see by viewing clicks, touches, and mouse movements and identify usability issues on the fly
• Conversion funnels: find the best opportunities for improvement and testing by identifying which page and at what stage most visitors leave your site
• Form Analytics: improve online forms completion rates by finding out which fields take too long to fill, which fields are left blank, and why your visitors leave your form and page
• Feedback surveys: improving the performance and experience of your website starts by understanding what your visitors want and what prevents them from reaching it. Direct questions to specific visitors and get feedback from them.