Accurate Reviews experts today tested, evaluated and ranked the best marketing analytics software. Enterprises must plan their strategies to advertise their business in a simple and effective way.
THE BEST 5 MARKETING ANALYTICS SOFTWARE
As mentioned above, marketing analytics is very important for enhancing your business on the web and on social media. Every aspect needs to be evaluated such as customer journey mapping, easy to understand dashboards, ROI tracking and social media metrics. Taking all these aspects into consideration, here are the best software:
TABLEAU
Tableau is a business intelligence system that helps companies view and understand their data. By providing a revolutionary new approach when it comes to business intelligence, the solution allows companies to quickly connect, view and share data efficiently from both their PC and iPad. You can create and publish dashboards, then share them with partners, colleagues or customers, but without the need for programming skills. Tableau Desktop is a self-service analytics solution that allows you to consult data and quickly answer questions. The Server program instead allows you to publish dashboards from the Tableau Desktop on any web browser or mobile device.
TABLEAU – TUTORIAL
Watching this tutorial we discover how to use this intelligent marketing analysis software:
Check out our review of Tableau
CLEVERTAP
CleverTap is a powerful, unified, integrated and complete platform that provides real-time market analysis and user involvement. Used by major global brands including Samsung, GO-JEK, Star Network, Sony and many others, this software offers highly usable insights on user behavior and actions based on optimal KPIs, business objectives and individual user preferences . Pre-built smart campaigns improve user retention, app engagement and improve monetization immediately. With CleverTap, you can plan your campaigns when specific triggers are activated, ensuring that your customers receive the right value.
CLEVERTAP – TUTORIAL
With this tutorial, you will understand why thousands of marketing experts and developers around the world use this analytics software to get in-depth customer information to increase user retention and engagement:
Check out our review of CleverTap
IMPROVADO
Improvado offers middleware solutions that connect marketing data to a variety of platforms and help companies consolidate their data into almost all visualization systems. Integrations with over 150 platforms ensure companies get the most out of their marketing data. The platform allows non-technical users to start and configure the platform without requiring developers. This minimizes the hassle associated with automation and mapping of marketing data and the creation and display of customized reports. Improvado offers the Automated Marketing Dashboard reporting tool to connect and view marketing data, ETL marketing (extract, transform and upload) to send data to other Business Intelligence tools and United API / ETL for business processes. These solutions help companies automate data management and prevent them from facing difficult and technical parts of the process.
IMPROVADO – TUTORIAL
Let’s look at how this marketing program is integrated with the main platforms Facebook, Google Analytics, Bing ads, MailChimp, Shopify etc.:
Check out our review of Improvado
APPSFLYER
AppsFlyer technology is found on 98% of the world’s smartphones and is the global leader in mobile attribution and marketing analysis. Data-driven marketers rely on this program for independent measurement solutions and innovative tools to grow and protect their mobile business. The platform processes billions of mobile actions every day, allowing advertisers and app developers to maximize the return on their marketing investments. AppsFlyer NativeTrack ™ attribution, marketing data analytics, OneLink deep linking features, and enterprise-grade Protect360 fraud solutions have made the AppsFlyer platform the ideal resource for the world’s most successful mobile apps .
APPSFLYER – TUTORIAL
This video will guide you through some of the features and data available on the dashboard of this marketing analytics software, including: key KPIs and charts, data broken down by multimedia source, advanced filtering features, Facebook data, integrated partners and reports and export data:
Check out our review of AppsFlyer
KISSMETRICS
Kissmetrics is a powerful business intelligence platform that allows users to determine, monitor and improve metrics and other significant elements for the success of their businesses. With this information transformed into actionable insights, this program has everything you need to help you create marketing strategies and improve existing marketing practices, but thanks to its advanced monitoring and customer analysis skills, you can also use it as an advanced optimizer of the conversion rate. In short, Kissmetrics boasts highly flexible custom data as well as an easy-to-connect API.
KISSMETRICS – TUTORIAL
This video shows how to start monitoring data with this marketing analytics software to make smart decisions:
Check out our review of Kissmetrics
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