It’s almost time to suit up and dance for that kiss under the mistletoe. But before you go, let’s think: did you do everything we ought to do? Did we prepare everything you should? Did you wish a merry Christmas and a happy New Year to your customers? No? Come on, you still got some time to do it.
The easiest and fastest way to do this is to send a newsletter to all your customers. An email written in a personal way is the perfect way to be felt close and with humanity, without forgetting you’re a professional: it will please your target audience and will allow you to be kept in mind in the future. Please, avoid overly formal communications: because we are no longer in the 70s, and mostly because almost all of your competitors will use a similar tone, and you will stand out the crowd.
The secret to sending a message that impress is to use a direct style and as fewer words as possible; possibly not the most refined or outdated, to avoid sounding ridiculous to your customers. Do you want to wish them a Merry Christmas and happy time with their families? Say it so. It might be a good idea to avoid references to the Christian Christmas and stay on a generic “happy holidays”: to avoid imposing our beliefs not only to customers of other confessions but also to those who do not identify with any religion – we’re no longer in the 70s either.
If you are still on the fence for an email marketing service to send the newsletter or would like to change what you are using, just take a look at our category. We recommend three: one for those who want more advanced features (AWeber), one for those who prefer a young and dynamic service (eMailChef), and the last one for those who like things funny and efficient (MailChimp).
For everything else, you have to follow the rules for a perfect newsletter. Write a clear copy and avoid words that may trigger spam filters (on the other hand, it would make little sense to write “free” in the subject line of a Christmas newsletter… right?). Bring your warm greetings but do not forget that this communication is still marketing, and it will help you build at least part of your “brand”. And finally, more so if since the last newsletter you have introduced new products in your catalog or changed something, make a quick mention at the bottom of the mail (a very quick mention). Finally, a beautiful picture, that conveys the message you have in mind. And then, send. In a hurry, before the dance begins.